PROFESSIONALISM

• Deep personal commitment to develop and improve the skills
• Taking care of customer satisfaction
• Taking a proactive stand to do more then expected
• Communicating effectively
  

INTEGRITY

 Acting with honesty and honour, without compromising the truth

INNOVATION

 Pursuing new creative ideas that have the potential to change the world.

EXCELLENCE

• Flexibility –be willing to do things differently
• Ownership-take responsibility for actions
  

SOCIAL RESPONSIBILITIES

 Contributing to society and demonstrating corporate social responsibility

SHARA COMPLIENT

• Committing to Sharia compliant products, actions, decisions, policies.
  
• 5 basic values of Sharia
  
• Justice and equity
  
• Rights and obligations
  
• Consultation
  
• Public interest
  
• Success ( in this world and in the Hereafter)